People say nice things
about me
(aw, shucks)
“she delivered outstanding results on KPI's”
I had the pleasure of having Dana on my team at Globalization Partners as a senior marketing leader with a focus on global revenue generation. Dana is highly results-/metrics-driven with strong acumen in communicating results to the C-suite.
She is a true “Builder” with strategic vision & ability to execute very effectively. She is also a dynamic leader, who is well liked company-wide. At GP, she built a 13-person BDR team located in Mexico City from scratch, and managed a 7-person digital marketing, web strategy, and marketing ops team located in Boston. With these teams, she delivered outstanding results on KPI's, including:
164% increase in leads YOY
135% increase in sales opportunities YOY (90% sourced through inbound marketing programs)
32% increase in net revenue YOY
Additionally, she architected and delivered a world-class MarTech infrastructure ready for global scale (this was a BIG endeavor).
– Donald Keane, CMO, Smartlinx
“Dana is, simply put, a wonder woman.”
I've never met someone savvier in the world of digital and conversion marketing than Dana. It seems that there isn’t anything that Dana didn’t know or had done at least once. Not only is she an excellent strategist and leader, but she rolls up her sleeves to dig into every aspect of down-funnel movement and the full marketing mix that impacts it, all in the name of optimization and performance.
A stickler for measurement and reporting, Dana “bottom-lines it” for senior leadership and is a true asset to decision-makers. On the other side in brand and communications, she was an ally and a perfect Ying to my Yang. Any company working with Dana is lucky, as they’ll never find someone as hard-working, passionate, and skilled again. Dana is, simply put, a wonder woman.
– Katie Walsh, Senior Director of Corporate Communications, Epsilon
“She worked tirelessly to achieve superior results and has a strong bias for action.”
I had the pleasure of working with Dana for a year while we both worked for Globalization Partners. In Finance we need to partner closely with Marketing to understand where our huge investments are going and what the return is. She was always very transparent and was able to explain to me and the executive leadership team how the changes she was implementing were going to impact the business.
She worked tirelessly to achieve superior results and has a strong bias for action. I also was able to see her leadership style in which she fostered strong relationships with her team and inspired followership from them. I hope that our paths cross again soon and we can work together again.
– Jerry Gage-Anderson, Director of Corporate FP&A and BI, Globalization Partners
“She is clear about what will drive the biggest results and exceptional at leading the team towards success.”
Dana is an incredibly supportive and effective leader. I had the honor of working under Dana at two companies and feel blessed to have had the opportunity to learn from her. She is clear about what will drive the biggest results and exceptional at leading the team towards success. She challenged me to always perform at my best in the most nurturing way, encouraging me to refine, grow and develop new skills that translated to exceeding KPIs for our company. Working with Dana, I always showed up to the office looking forward to the day ahead and miss having her leadership and guidance. I hope to have the opportunity to work with her again someday!
— Joanna Humphrey Flynn, Marketing Manager, Ovia Health
“She took our marketing to the next level, including overhauling our messaging, optimizing the website, building a scalable marketing-sales infrastructure…”
Dana is a truly rare talent. Her ability to drive results is nothing short of remarkable. At Startup Institute, she took our marketing to the next level, including overhauling our messaging, optimizing the website, building a scalable marketing-sales infrastructure, and helping to steer the company towards a more metrics-driven approach.
I had the pleasure of working with Dana for a year and a half at Startup Institute. She brings drive and focus everyday, never backs down from a challenge, and is a true comrade in the trenches. I sincerely hope to have the opportunity to work with Dana in the future.
— Katie Bickford, SVP of Sales, Starry
“Dana helped shape our creative marketing approach digitally and also pushed us to refine our data strategy and testing methodology.“
Dana was instrumental in helping our Global team better understand the US market and how best to serve the marketing/sales team, its prospects and customers. Dana helped shape our creative marketing approach digitally and also pushed us to refine our data strategy and testing methodology. She is a great communicator and was a goto resource whenever I needed strategic advice.
— Ken Yahns, SVP of Marketing , IntelyCare
“In short, Dana is the best boss I've ever had. She makes her employees comfortable to speak up and empowers them to try new things.”
I had the opportunity to work for Dana for almost 2 years at Startup Institute, where Dana was my direct manager, first as VP of Marketing and then as CMO. In short, Dana is the best boss I've ever had. She makes her employees comfortable to speak up and empowers them to try new things. She gives feedback in a way that is constructive and cares deeply about her employees, mentoring them and helping them grow. She's transparent, confident, and motivating, acting as a great role model as I think about how to advance in my own career.
Besides her management style, Dana has made a huge impact at Startup Institute. Before she started, our marketing strategy was a mess. She quickly came up with a strategy, drove brand awareness and lead generation, and turned our marketing functions into a well-oiled machine. Additionally, her creative background and her wealth of knowledge allow her to successfully manage cross-functional teams.
With a boss like Dana, it's easy to be excited about my work each day.
— Lara Cavezza, Product Design Manager, ezCater