Bottom-line It Bootcamp — Dana Córdova

BOTTOM-LINE IT BOOTCAMP.

Most marketers are already good communicators, but do you really know how to bottom-line it for the C-suite? How to get to the point for your busy CEO? Demonstrate results to your CMO? Pitch a budget increase to your CFO?

The reality is that whether you’re sending an initial email, a report, or giving a presentation, you have less than five minutes to convince them that your idea is worth their attention.

In this workshop you’ll learn how to clearly articulate why something matters, how you’ll execute, and what success will look like. You’ll gain actionable techniques that will challenge you to boil your idea down to its essence and speak in terms that matter to the C-suite.

“If you can't explain it simply, you don't understand it well enough.”

—Albert Einstein