Currently serving as the Social Media Consultant for the Rethink Music Conference 2012. Rethink Music is an annual event held in Boston by Berklee College of Music and Midem, in association with Harvard University’s Berkman Center for Internet and Society, that aims to bring music stakeholders together to discuss business models for the future, examine copyright challenges in the digital era, and analyze the impact of technological innovation on music.

Strategy includes blog development, content lead generation and social media outreach to increase registration sales, amplify the visibility of the Rethink Music brand, and engage the international music business community in an online discussion about the future of music.